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- Achievement Award -
UBF Foodsolutions Lifetime Achievement
This award seeks to recognise an individual whose significant contributions, over a minimum span of 15 years, have led to the promotion and growth of excellence within the Food & Beverage industry. This person is a visionary who has constantly strived for higher standards and contributed ideas to influence the development of the Food & Beverage industry.



Pakir Singh
Chief Executive
Singapore Hotel Association


Pakir Singh is the Chief Executive of the Singapore Hotel Association and he was the Secretary-General of the Asean Tourism Association (ASEANTA) until year 2000. He was instrumental in the founding of the Singapore Hotel And Tourism Education Centre (SHATEC) in 1983. Mr Pakir Singh holds a Bachelor of Arts (Honours) and a Master of Arts (History) from the National University of Singapore. He also graduated with a Bachelor of Law from the University of London and a Master of Human Resource Development from George Washington University. He has had extensive experience(s) in journalism, marketing and manpower development, which he brings to bear on his training and education initiatives. He continues to spearhead activities that are helping SHATEC to emerge as an effective human resource provider in the Asia Pacific Region. Mr Pakir is consultant and project Leader of systematic HRD efforts in Thailand (Dusit Thani College), the Philippines (Hotel and Tourism Institute of the Philippines), Malaysia (Malaysian Association of Hotels Training and Education Centre), Indonesia (Puriwisata Academy), Nepal (Department of Tourism, Government of Nepal), Mauritius (Hotel School of Mauritius) and China (Poly Property Hotel Management).


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